HARD ROCK CAFE

"No matter where you are or what time it is, there's something going on at a Hard Rock Café. All over the world our Cafés not only serve great food, but they serve up great music."
Hard Rock Cafés around the world symbolize the timeless energy, originality and unifying spirit that have helped to shape rock music over the last century.
The first Hard Rock Café (HRC) opened its doors to the public on June 14, 1971, in London.
Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, HRC was a classic at once, attracting crowds of customers with its first-rate, but moderately priced American bill of fare, warm service and ever present rock'n' roll music and sensibility.
With more than 108 Hard Rock Cafés in 41 countries Hard Rock Café has become a truly global phenomenon. From its launch in London, England, to New York, Los Angeles, Paris and Tokyo, and on to such exotic locales as Kuala Lumpur and Taipei, Hard Rock offers a special experience to its devoted, ever-expanding clientele.
HRC has also become the world's leading collector and exhibitor of rock 'n' roll memorabilia.*
It all started when Eric Clapton, a regular at the first Hard Rock Café in London, asked the staff if he could hang his guitar on the wall to mark his favourite bar stool as "his spot".
They did and one week later, a package from "The Who's" Pete Townshend arrived by messenger with a guitar and a note with the message, "Mine's as good as his! Love, Pete."
Ever since then, Hard Rock Cafés have been collecting pieces of rock memorabilia and covering their walls with them. Their unparalleled collection consists of more than 60,000 pieces. It is rotated from restaurant to restaurant and provides the world's most comprehensive "visual history" of rock'n'roll.
These treasures include an awe-inspiring collection of classic guitars and other instruments, posters, costumes, music and lyric sheets, album art, platinum and gold LPs, photos and much more.
Throughout its history, HRC has been governed by a special service philosophy: "Love All - Serve All." HRC is a place where all people have always been welcome, regardless of age, sex or class.
Since it was established Hard Rock Café has taken part in a wide variety of human activities around the world. Following its idea of being more than just a restaurant, Hard Rock tries to connect its business and its passion to make the earth a safer, healthier and a better place to live. For example, HRC Cafés take an active role in organizing parties to raise funds for different local charities.
They have also founded special initiatives like 'Save the Planet' or 'Ambassador Program'.
All in all, today Hard Rock Café International is an entertainment and leisure company that continues to successfully expand the Hard Rock brand through countless music-related activities.

(adapted from: http://www.hardrock.com/corporate/history/)

QUESTIONS:
1) The first Hard Rock Café (HRC) was opened by

London Hard Rock fans.
two Americans.
Eric Clapton.

2) Lots of people like these Cafés because there you can hear

rock'n'roll music.
all kinds of music.
your favourite heavy metal music.

3) The big collection of rock memorabilia

is shown in a museum in the USA.
can be seen in the London HRC.
is passed from restaurant to restaurant all over the world.

4) Pete Townshend sent his guitar to the first HRC in London because

he wanted to do the same as Eric Clapton before him.
it was a present to the staff.
he wanted to pay his bill with it.

5) Hard Rock Cafés also organize

instrument sales for musicians.
school concerts.
activities to help people or the environment.
_____________________________________________________________

Answer

1) The first Hard Rock Café (HRC) was opened by two Americans.

2) Lots of people like these Cafés because there you can hear rock'n'roll music.
3) The big collection of rock memorabilia is passed from restaurant to restaurant all over the world.
4) Pete Townshend sent his guitar to the first HRC in London because he wanted to do the same as Eric Clapton before him.
5) Hard Rock Cafés also organize activities to help people or the environment.